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Kleenex Plans Launch of Cold-Killing Tissues

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By: TOM BRANNA

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Kimberly-Clark Corp. executives said the company plans to sell a new Kleenex facial tissue that it claims will kill cold and flu viruses.“Given the primary use of Kleenex facial tissue, it’s only logical that we provide consumers with an added benefit, especially on top of what we already do in dealing with the yucky stuff that comes from a sneeze or cough,” said Steve Erb, brand manager of Kleenex, in an interview.The middle layer of the three-ply tissue is moisture activated,...

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